ConceptLanding pageFintech / SaaS

Sapling

A conversion-focused launch page for a fintech app.

getsapling.ph
Log inGet the app
Now in early access

Money, finally figured out.

Sapling helps young Filipinos budget, save, and actually understand where their money goes — all from one friendly app.

Download on theApp StoreGet it onGoogle Play
★★★★★ Loved by early testers
Good morning,
Liam 🌱
Total balance
₱42,580
In ₱18.2k Out ₱11.4k
Japan trip fund68%
Today
Tim's Coffee
Food & drink
-₱180
💸
Salary
Income
+₱18,200
🚌
Grab ride
Transport
-₱240

Everything your money needs

Simple tools that make good habits effortless.

Smart budgets

Set a budget once and Sapling keeps you on track automatically.

Savings goals

Name a goal, set a target, and watch your sapling grow.

Spending insights

See where your money really goes, sorted automatically.

Up and running in minutes

1

Create your account

Sign up free in under a minute — no paperwork.

2

Set your budgets

Pick categories and monthly limits that fit your life.

3

Grow your savings

Track goals and watch the habit stick.

Start growing today.

Join the early-access list and be first in line at launch.

Download on theApp StoreGet it onGoogle Play

Questions, answered

Is Sapling free to use?
Is my financial data secure?
Which banks does it support?
Type
ConceptSelf-initiated
Industry
Fintech / SaaS
Scope
Product landing page
Stack
Hand-codedFast · animation-light
Timeline
Illustrative
This is a concept piece created to demonstrate Rozalix's approach — Sapling is a fictional app. There are no real users, downloads, or sign-up figures here; any numbers shown are design targets and sample data, clearly labelled as such.
Overview
A pre-launch app gets one shot at a first impression. We designed a single, focused page that explains the product in a scroll and turns curious visitors into sign-ups and downloads.
Concept & design by Rozalix — design & development, end to end.
The brief

One page, one job.

The imagined scenario behind the concept — a startup that needs its launch page to earn the install.

A startup is weeks from launching a budgeting app for young Filipinos. They have a great product and a small budget, and almost all their traffic will arrive on a phone from social ads and word of mouth.

They need a single page that explains what the app does in seconds, builds enough trust to overcome “another finance app?” fatigue, and makes signing up — or downloading — the obvious next move.

Unclear product story

A new app has to explain itself instantly, or the visitor is gone before they understand it.

No clear conversion path

Without one obvious next step, interested visitors bounce instead of signing up.

Mobile-first traffic

If the page isn't built for a thumb on a phone, most of the audience never converts.

Approach

What we designed.

A focused single-page flow that tells the story top to bottom and keeps the call to action always in reach.

01

A hero that converts above the fold

A clear promise — “Money, finally figured out” — paired with an app mockup, an email capture, and app-store buttons, so the visitor can act in the first screen.

HeroSign-upApp-store CTAs
02

Problem → solution → proof

Feature highlights and a simple “how it works” walk the visitor from “why bother?” to “I get it,” with room for social proof when it's ready.

FeaturesHow it worksSocial proof
03

Scroll-reveal storytelling

Sections animate in gently as you scroll, giving the page rhythm and focus — motion that guides attention without slowing the load.

Scroll revealsSection rhythm
04

FAQ & repeated CTAs

An FAQ clears the last objections, and the download CTA returns at the foot of the page — so the install is never more than a flick away.

FAQRepeated CTAMobile-first
Key features

The pieces that earn the install.

Four parts of the design carry most of the conversion load.

Above-the-fold sign-up

Email capture and a clear promise in the first screen — convert before they scroll.

App-store buttons

Prominent App Store and Google Play CTAs, repeated where intent peaks.

Scroll-reveal sections

Gentle motion that gives the story rhythm without hurting performance.

Fast, light load

Hand-coded and animation-light, so it opens instantly on mobile data.

What this demonstrates

Capability, shown — not claimed.

No invented sign-up numbers. Here's what the concept is built to prove Rozalix can do.

Clear conversion path

A single, obvious next step carried from the hero to the foot of the page.

Focused single-page storytelling

One scroll that takes a stranger from “what is this?” to “I want it.”

Fast hand-coded performance

A lean, animation-light build that loads fast on the mobile data most visitors use.

Mobile-first hero

A hero designed thumb-first, because that's where fintech traffic actually lives.

Design target< 1.5sDesign targetMobile-firstDesign target1 clear CTADesign targetWCAG AA

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More work

More concepts in the series.

Part of a series of concept pieces exploring different kinds of build.